Russia’s Miratorg targets Asia for $100m export push

By Oscar Rousseau contact

- Last updated on GMT

Russian meat companies will head to Shanghai next month to promote meat sales
Russian meat companies will head to Shanghai next month to promote meat sales

Related tags: United arab emirates, International trade, Trade

Russian meat company Miratorg wants to see its export revenue rise to as much as $100m this year, and a major product push at a Chinese trade show is underway to satisfy this ambition. 

Agro-industrial holding Miratorg claims to be Russia’s largest beef and pork producer, and while Russia does not have access to the Chinese market, it expects to unlock the coveted country this year.

In a bid to dazzle the market, Miratorg will present more than 400 products at the trade show SIAL China, which runs from 17-19 May in the business capital Shanghai.

The company said it was ready to start supplying large volumes of beef and pork to China, should the country allow Russia to start exporting agricultural goods this year. With a target of growing exports up to $80m-$100m this year, Miratorg said Asian markets were key for export growth.


There is intense competition in China’s pork market​ from the EU, Canada and Brazil, and gaining market share in Japan’s beef market may be tricky as it is dominated by Australia and America​. Still, Miratorg said it was “ready for competition in the global market​”.

Russia has recently been certified to export thermally processed meat products to Japan​. Miratorg said the trend to lower restrictions on Russian meat products in Asia was something that would continue, thanks to public and private sector work to knock down trading barriers.

Earlier this year, Russia’s Minister of Agriculture, Alexandr Tkachev, said the country wanted to increase meat exports tenfold​ to one million tonnes a year by 2020.

SIAL is one of the world’s largest food and drink trade shows, with exhibitions taking place in China, the United Arab Emirates and France.

Related news

Show more

Related products

show more

Webinar Case Study – Editorial Webinar

Webinar Case Study – Editorial Webinar

William Reed Business Media | 03-Dec-2019 | Case Study

Download our case study to learn how GlobalMeatNews generated brand awareness and leads for its sponsors with its October 2019 editorial webinar.

The unique natural anti-oxidant for meat applications

The unique natural anti-oxidant for meat applications

Kancor Ingredients Limited | 28-Feb-2019 | Technical / White Paper

Fresh meat is preferred in bright red colour but is highly prone to oxidation and is colour sensitive to extracts. Kancor’s OxiKan R, a highly refined...

Microbiological safety of raw-fermented sausages

Microbiological safety of raw-fermented sausages

Jungbunzlauer | 18-Feb-2019 | Technical / White Paper

Raw-fermented sausages are prone to the contamination with pathogens such as Salmonella and Listeria. Jungbunzlauer gives a new impetus to the exploration...

Related suppliers

Follow us


View more