News in brief

Beyond Meat’s plant-based burger lands Shaw’s listing

By Oscar Rousseau contact

- Last updated on GMT

Peas are the primary source of protein in the meatless Beyond Burger that 'bleeds'
Peas are the primary source of protein in the meatless Beyond Burger that 'bleeds'

Related tags: Nutrition, Supermarket, Processing and packaging Innovation

Beyond Meat’s revolutionary plant-based burger has secured a listing at US supermarket Shaw’s, meaning the patty can now be bought in over 4,000 supermarkets.

The Beyond Burger, backed by Gill Gates and Leonardo DiCaprio​, is now being sold at 153 Shaw’s outlets across Maine, New Hampshire, Massachusetts, Rhode Island and Vermont. It landed on supermarket shelves earlier this month, continuing the young company’s rapid expansion into consumer-facing food businesses nationwide.

The rapid growth in demand and distribution for the Beyond Burger speaks to a powerful shift among consumers toward plant-based protein, one we are pleased to respond to and further fuel with the taste and overall performance of the Beyond Burger,​” said Ethan Brown, CEO of Beyond Meat, on securing Shaw’s listing.

Rapid retail expansion

With Shaw’s selling the patty, Beyond Meat’s plant-based burger can now be bought at more than 4,300 grocery stores across the US.

The company’s rapid retail growth comes as more foodservice firms and restaurants explore partnerships with Beyond Meat. TGI Fridays has reportedly signed a major deal to stock the company’s ground-breaking patty, but neither TGI Fridays nor Beyond Meats​ ​have confirmed this online. Neither could not be reached for comment at the time of writing.

Beyond Meat’s plant-based burger is made without genetically-modified organisms (GMOs), soy or gluten. The company claims its quarter-pound patty has more protein and less saturated fat than beef

Related news

Show more

Related products

Related suppliers


Post your comment

We will not publish your email address on the website

These comments have not been moderated. You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment. Any comment that violates these terms may be removed in its entirety as we do not edit comments. If you wish to complain about a comment please use the "REPORT ABUSE" button or contact the editors.

Follow us


View more